The downside is you have to publish onto the LinkedIn platform
rather than having the ability to pull this list into your owned email database.
Helpful
Resources:
https://www.semrush.com/blog/email-marketing/
https://backlinko.com/get-more-email-subscribers
Newsletter Platforms to Help You Monetize
Swarm the beehiiv for an email-building platform
positioned for growth and monetization. Here are two examples for you, one a simpler styling and one more
complex:
PeggyK
Matt Navarra
Sharon Hurley Hall has been perfecting her Newsletter on the Substack platform, offering both free and paid subscriptions to her important work.
ESP’s
You already know I feel
like my AWeber is so much more than a simple Email Service Provider (ESP), and many of the features I use are beyond this note I send off to you each week!
But it’s more than that for me. I feel like AWeber (aff. link) was early in the game, concentrating on everything associated
with email service features you’ll need, but built on something known— a solid foundation. Oh, and the great personal service, I adore too. Try AWeber for free and see what I mean:)
ActiveCampaign (AC) offers specialty features for automation and
customization/segmentation for those who want to niche down with multiple services or offers to enhance personalization for email campaigns and marketing.
The learning curve is a little steeper, but the price is right, even for smaller enterprises. Smaller costs but bigger targeting opportunities are baked into Active Campaign.
You may never have heard of Brevo, but maybe SendinBlue is more
familiar because, after a decade, the email platform SendinBlue announces a new name and branding.
From an email marketing platform to a full CRM suite, Brevo covers all the pieces for a formidable sales pipeline, with email marketing,
chat, SMS, and more, all to help you build strong customer relationships.
Strong and solid
relationships with customers are the whole kit and kaboodle, but organizing things like topics of interest and staying in touch, may require a Newsletter platform of one kind or another. I hope these ideas give you some software for review to help you get the job done, easily and affordably.
What platform are you using? Are you thinking of a change or happy with them? Let me know. And also, what about email marketing is holding you back? Reach out if I can be of assistance!
Best wishes til next week,
Ms. Ileane