Hello Beautiful People,

I know you know the importance of growing an email list and the relevance for people to accept, giving you an invitation directly to the private email of your peeps. 

I adore the ability to pop in for a little chat with you with these weekly emails, for example, and so I want to invite you to reach out if you need help or encouragement for starting email marketing for your business or brand. And so that, friends, is the topic for this week. 

Expanding your email list is easier than ever because there are many routes you can take, often simultaneously, with things like new platform features on favorite channels like LinkedIn, where you’re already building a community. 

Do you already have an email list, ?

If you do have an email list already started and are on LinkedIn with Creator Mode turned on, you can simply offer the emails you are already doing to new subscribers. Simply invite directly from your LinkedIn connections— an already warm audience of friends. Everyone I’ve talked to who is doing this is getting very good results via LinkedIn Newsletters.

The downside is you have to publish onto the LinkedIn platform rather than having the ability to pull this list into your owned email database. 

Helpful Resources:

https://www.semrush.com/blog/email-marketing/

https://backlinko.com/get-more-email-subscribers

Newsletter Platforms to Help You Monetize

Swarm the beehiiv for an email-building platform positioned for growth and monetization. Here are two examples for you, one a simpler styling and one more complex:                                                                                                                                 PeggyK

Matt Navarra

Sharon Hurley Hall has been perfecting her Newsletter on the Substack platform, offering both free and paid subscriptions to her important work. 

ESP’s 

You already know I feel like my AWeber is so much more than a simple Email Service Provider (ESP), and many of the features I use are beyond this note I send off to you each week! 

But it’s more than that for me. I feel like AWeber (aff. link) was early in the game, concentrating on everything associated with email service features you’ll need, but built on something known— a solid foundation. Oh, and the great personal service, I adore too. Try AWeber for free and see what I mean:)

ActiveCampaign (AC) offers specialty features for automation and customization/segmentation for those who want to niche down with multiple services or offers to enhance personalization for email campaigns and marketing. 

The learning curve is a little steeper, but the price is right, even for smaller enterprises. Smaller costs but bigger targeting opportunities are baked into Active Campaign. 

You may never have heard of Brevo, but maybe SendinBlue is more familiar because, after a decade, the email platform SendinBlue announces a new name and branding. 

From an email marketing platform to a full CRM suite, Brevo covers all the pieces for a formidable sales pipeline, with email marketing, chat, SMS, and more, all to help you build strong customer relationships. 

Strong and solid relationships with customers are the whole kit and kaboodle, but organizing things like topics of interest and staying in touch, may require a Newsletter platform of one kind or another. I hope these ideas give you some software for review to help you get the job done, easily and affordably. 

What platform are you using? Are you thinking of a change or happy with them? Let me know. And also, what about email marketing is holding you back? Reach out if I can be of assistance! 

Best wishes til next week,

Ms. Ileane

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[Some of the links mentioned above are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you.]