What’s new with you, ?
Are you an
active listener to digital audio events like most Americans now? Audio, as you probably know, has always been a favorite of mine. The thing is, it continues to gain momentum, yesss, even since the digital onslaught of 2019-2022!
Audio content IS A GROWING opportunity as I write this for beautiful
you.
According to survey data from Edison Research, the share of the public, listening to online audio has risen in recent years. As of early 2023, 75% of Americans ages 12 and older have listened to online audio in the past month, while 70% have listened in the past week.
Resource: https://www.pewresearch.org/journalism/fact-sheet/audio-and-podcasting/
You probably noticed how social platforms added audio capabilities in one way or another over the last few years. I’m finding good audio events on
LinkedIn that are a great alternative to Clubhouse. The only drawback is LinkedIn doesn't allow you to record the audio events.
Which brings us back to good old Twitter (yep, still not going with X
around here!) as my favorite go-to for audio presentations and engaging conversations like the one I mentioned to you here.
What's even better, is that I found the perfect tool to let me (AND YOU!) leverage Twitter Spaces (where audio content happens) for multiple use cases to help you easily repurpose your audio content so you can get more bang for your buck.
Content “confetti,” as my girl Stephanie Garcia calls it, or creating variations of content offerings from a single
piece of audio work, is smart for adding new reach and sharing your content in new and different ways for your various audiences and platforms.