Happy August :

I know you’re always thinking about what platform you need to be on and what content you need to make. 

Well, one thing I know about reaching your goals probably seems obvious but is still often overlooked, assumed, or ignored, and doing any of those things may hurt your results. That’s why I want to take a few minutes to talk about this sometimes agonizing topic (so you’re in the know) about 

how to set goals for your content. 

Think about your content assets as star boosters aiming toward achieving the particular targets you are hoping to reach. How can you create a “hub and spoke system” around content that supports and points to a singular outcome but comes at it from various directions? 

How can your content efforts power up your results?

First, set specific goals for your content. Before your content ignites, it needs a purpose. So, I put together this list during a consultation with another Amazon Influencer to determine what her content needs to help her accomplish. Here’s what we came up with as an example: 

1. Increase Affiliate Sales/Income
2. Attract New Clients and Opportunities
3. Nurture Community; Serve Your Existing Audience Better
4. Develop Thought Leadership
5. Add Digital Products/Sales
6. Find Brand Partnerships
7. Offer Physical Products on Amazon (books, cards, etc.)
8. Build an Email List of Engaged Peeps
9. Initiate Product Research

In this video, I talk about how to determine the who, what, when, and how to guide the content you create with a set purpose— to reach your goals. My goal for this episode: 

“I want to bridge the gap between YOU and 

creating your BEST content EVER.” ~Ms. Ileane 

Your Content Formula

Keep in mind at all times how your content can help you monetize for a little extra inspiration. But the most important thing to do in planning out your content is to make sure you always focus on delivering value to your audience. Help them to learn and grow. 

I joined a Twitter Space this weekend co-hosted by my friends Deborah Anderson and Martin Lindescog and I talked specially about having goals for your live streams. Listen to the replay of Live Streaming Tools and Platforms w/ Ms. @Ileane | #SocialCafe here.

Helping people helps you grow your audience, but for me, I love each of you that I may help, in any small way. So be sure to hit me up with any questions you have or with any topics you want me to cover for you.

I’m here. 

Time for Family Fun

Before I go I wanted to share a family moment with you. My daughter Nicole and grandson Joseph were in town last week and we had a lot of fun. Like the time we opened the Play Doh! It's the same product I played with as a child. It was invented back in 1955 and just goes to show what can happen when you start with the right goals!

Stay beautiful!

-Ms. Ileane 
 

P.S.:

Still loving the TubeBuddy features continually rolling out, so if you aren’t already using this fantastic video SEO-assist software, here’s my affiliate link for you to get a free trial now: 

✴️  TUBEBUDDY https://ileane.link/tubebuddy

[Some of the links mentioned above are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you.]

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