Watching videos is my favorite way to consume content. Making videos is my favorite way to produce content. What about you, ?

Shorts are all the rage for videos as I’m sure you’ve been hearing. And, of course, there are plenty of good reasons why shorts are so effective. They’re engaging and a good way to attract viewers right from the YouTube feed. They’re snackable for a quick tip, they’re entertaining, and a quick hit for an info share. 

Shorts help keep you top-of-mind and may help gain new attention for your channel; sometimes, even picking up new subscribers for you. Similar to TikTok and Instagram Reels, YouTube Shorts are usually spicy horizontal videos capped at 60 seconds. 

Keep in mind that short-form videos are designed to capture attention quickly. This is good practice to hone your messaging to concise and valuable tidbits, easy for people to consume, and better yet, remember! 

Like any video that you produce and publish, try to have a strategy behind the Shorts you create that aligns with your business goals. At the very least, work within specific topics so viewers will immediately know what your channel is about. 

If you’re not doing Shorts, think about cutting them from your longer-form work using a tool like Zealous (affiliate link). Even easier, shoot them on your cell phone, where capturing vertical format is the easiest of all. Just be sure to use clarity and conciseness to deliver a meaningful message and you’re good to go. (PSST. Don’t worry, these things get easier and better over time!)

Do You Need Long-form Videos on YouTube? 

Having a mix of media and content formats is always good for your digital presence and content marketing. Still, many are wondering about whether to spend time on long-form video content or if it’s now just a fleeting-glance world. 

Although long-form content on YouTube is anything over 10 minutes, the length of your videos isn’t as important as the value you deliver in them. Again, aligning your content with your audience’s needs, your business goals and the results you want to achieve via any particular video are top priorities. (CLUE: Don’t forget to use “info cards” to direct viewers to more of your associated content.) 

CLICK on ME:)

For a more in-depth look, long-form videos are extremely beneficial. Here are some key points for producing and publishing long-form videos:

• Depth and Detail: Long-form videos allow creators to dive into topics thoroughly for comprehensive information and analysis. Viewers gain a deeper understanding of complex subjects or follow detailed step-by-step guides.

• Storytelling: Long-form content is ideal for storytelling. Creators develop characters, build narratives, and transport viewers into immersive experiences weaving tales to delight their audiences. Documentaries, vlogs, and personal stories use this memorable format. It’s even seen in ads or sales copy. 

• Engagement and Interaction: While long-form videos may require a higher level of commitment from viewers, they also provide more opportunities for engagement. Creators can incorporate interactive elements such as polls, quizzes, and annotations to keep viewers’ attention and foster a sense of community. (HINT: Livestreaming video takes interactivity even higher!) 

• Monetization: Long-form content can be more lucrative for creators to monetize. Longer videos offer more ad inventory, plus creators may also benefit from features like YouTube Super Chats or Super Thanks. Also your top fans can show you support via paid channel memberships or by buying y our merch. Woot Woot! 🎉

Mix It Up

A combination of both long and short-form videos is my suggestion for your YouTube Channel library. But no matter what you create, videos that take an audience-first approach, and deliver high-quality information and value to serve people are the ones that always seem to resonate most. At least for me:) 

Video marketing is more effective than ever with about 2.7 billion active users on YouTube. Also a search engine, YouTube feeds video content to answer user intent or by keywords. 

Answering questions that apply to your business, industry, product, or service is a fantastic way to connect with a targeted market. Video content serves a ton of purposes for connecting with your audiences and driving business. 

Let me know what video formats you’re currently using most, and why. I’d love to know!

Stay beautiful,

~ Ms. Ileane 

Resources for Your Videos:

For Your Live Streams: Streamyard or Ecamm Live.

TubeBuddy for Keyword Research, AI Features and more!

CLICK BELOW and try my latest find for video-making:

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