How does an influx of creativity and efficiency for repurposing your content sound to you, ?

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AI-driven tools are a game-changer for getting more content repurposed and out there. Get a ton of formats to drive traffic to your original content piece or to grow your digital footprint. 

AI can streamline the content repurposing workflow, reducing manual effort, and accelerating the pace for you to (re)produce content from a single source, adapted for different channels. 

Yes, you caught that, right? One of the benefits AI brings you is the ability to create unique and customized content for each platform from a single input source. When we think of repurposing and the impact of AI we are not just talking about taking one piece of content and publishing or cross-posting it to many different platforms. 

I had to remind myself of this because it’s something most of us do often. We take the same 60-second video and post it to TikTok, Reels, and Shorts. And this is a good thing. Still, today we are talking about taking a piece of your existing content and transforming it in multiple ways using AI tools.

Your original content source may be written, audio, or video content that is then transformed into other content formats, types, and styles. And there are a whole lot of tools, apps, and software with AI features to make this pretty darn easy!

The difference between then and now in repurposing is the customization per channel and platform these AI assistants give us. The ability to hone in on the most engaging, inspiring, and maybe most importantly, relevant content for the specific audience and content type a platform requires means a more meaningful approach (and much easier done) for you. 

Video AI Delivers Extra Content Assets

Convert your long-form videos to short-form versions for YouTube Shorts, Facebook Reels, TikToks, and Instagram Reels by using the Apps that work best for you. I’ve put together a list for your review on my Benable site, and as you can see, there are many possibilities! 

Start with AI to optimize your original video content pieces with the help of TubeBuddy, {affiliate link} my favorite tool for video SEO, testing thumbnails and headlines for my videos, and more. And TubeBuddy is a “shorts” repurposing tool as well, in case you didn’t know, check out this video. 

Side note: One thing about me is that I do NOT like wearing hats! But when TubeBuddy sent me this exclusive hat and t-shirt, I couldn't wait for a "bad hair day" so I could have an excuse to put on the hat!! 

Using AI with your existing content gives you NEW content like summaries, articles, social shares, new headline ideas, newsletters, or even new images or videos. This helps you to expand your content library while reaching a wider audience. 

AI gives you a lot of content assets for whichever use cases fit your business but saves you days of work and your productivity grows. I’m finding the more I work with it, the easier my workflow becomes by using AI!  It’s also easier to organize social media and other content flows. How are you using AI for your video repurposing projects? 

Transforming Existing Content with AI

For more on “The Impact of AI on Content Repurposing,” listen to this Twitter (X) Spaces with host, Deb Anderson @socialwebcafe and me talking about how to make your content compelling for your audience and specific to your business needs. 

Another way to optimize your content and make your repurposed content assets even more valuable is to watch this video from Ann Smarty and learn “how to use generative AI for elevating your content, competitor analysis, and more!”  Ann explains how you can copy and paste an old piece of content and “prompt” ChatGPT by giving it the keyword you want to rank for and asking how to make the content better.

Remember my beautiful creative, you’re not merely repeating content and spreading it to all channels. Instead, you are transforming content to custom content pieces showcasing key takeaways, highlighting quote-worthy points, and sharing valuable tailor-made messages all over. 

And this is only the beginning. I can’t wait to tell you more about some of my favorite apps and tools that are making content creation a heck of a lot easier on an overdone content creator (not saying that’s us or anything!) and here are a few on my love list:

Zealous {affiliate link} … for so many reasons, but I capture all my Twitter (X) Spaces without doing a thing in this app and have fun making new audiograms and clips from there. Check this out for why I call Zealous the Swiss Army Knife of audio content! 

Munch {affiliate link} … get Munch and create content once and repurpose it everywhere!

Streamyard {affiliate link} … always my favorite for livestreaming now offers tons of help for content repurposing, creating automatic short-form clips from video recordings, and much more!

Demand for Video Content 

There’s never been a more exciting time for small creators and business owners to create videos. YouTube marketing is only a single component in a much bigger video content plan for most of us, leaving things wide open for a more creative, innovative, and productive approach. 

I can’t wait to share more about this with you and hope you’ll let me know what you’re using, testing, loving, or hating on the AI content front. 

Stay beautiful,

~ Ms. Ileane

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