Good news for YouTube creators,

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The new CEO of YouTube is very upbeat about the changes and improvements we can expect as we use the platform going forward. In a recent post, he shared four main thoughts. This material seems very important as I see it, even if you’re NOT a content creator.

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Neal Mohan gives clues in his letter to the community, but remember, YouTube is a place for anyone who has a story to tell. For video makers, YouTube most definitely gives our voices a platform, free to use. But in his letter, he wants to talk about the direction of content on the YouTube platform.

The first thing he mentions is the phrase no one can escape lately, “AI,” so yes he went right to the heart of it, saying AI will enhance and empower human creativity. But what I really love— and you should too— is that he says this, “Creators should be recognized as next-generation studios.”

Providing the tools for monetization is helpful for creators, giving us the ability to make better content, a win-win for both parties. And YouTube has several ways you can monetize from AdSense, to fan funding to the newer YouTube Shopping Affiliate Program (more on this later). 

Pay attention, even if you don’t qualify to monetize just yet because eventually you will and you want to be prepared to take advantage of this platform that does work to pay creators. Here's a stat from the Neal's letter.

"The YouTube Partner Program pays out more than any other creator monetization platform, and we've paid over $70 Billion to creators, artists, and media companies over the last three years."

Yes please, I'll take a slice of that 70 billion dollar pie Neal!

Finding ways for creators to monetize is on the important things-to-do list for the new CEO, Mr. Mohan. We like that. 

And I am right there with him with cast-to-tv and subscription models on the latest horizon, calling the living room the last frontier for YouTube. For me, Google Chromecast and paying YouTube for no ads give me a comfort-driven, at-my-command, watching experience on my TV in the living room or at my bedside, rather than sitting at my desk for all hours! (Are you seeing why I’m right behind Neal in this direction?) 

Protecting the Creator Economy

Neal’s fourth point was also creator-centric in stating, “Protecting the creator economy is foundational.” Please take a look at his letter so you can step outside of your goals and strategy to see the bigger picture for your role, and the role in general, of the creator in the YouTube and bigger economy. 

I’d love for you to think about the YouTube platform, how it fits into society, what its role is in the community and for your business, and how you may better align your view with communications in the digital media space, specifically for your YouTube channel. 

I remind you to notice what you like and don’t when you view YouTube videos and pleeease keep these things in mind when you are creating and producing for your channel. 

YouTube’s Shopping Program

Well, it’s a little clunky right now, but I created a new video to give you a look at an ad placement. Right now, the US market only has access. There is a subscriber requirement, but you can still apply if you're smaller, (I did) using their affiliate program interest form.  The products you can showcase are many… and include some of the largest retailers out there. 

⬇️ WATCH THE REPLAY ⬇️

Going Vertical on Video 

Use your phone’s camera to go LIVE, vertically. Check your mic and lighting and go for it! But, a couple of notes you need to know in this case. You will need a dongle to attach a USB mic to your phone because sound is so important. As is (as a reminder) lighting. 

Video Resources: {affiliate links}

• TubeBuddy 🎬
• Streamyard 🎨
• Ecamm Live 💫

Don’t wear white because you won’t be able to see comments on your phone so, dark tops, please. But also, it may be a good idea to monitor comments on a second device rather than the device you are using for recording. This idea is for your convenience and sanity! You can also check your audio, etc. before your audience arrives or in case no one’s there (go ahead and borrow your honey’s phone if you need to!) so this second phone idea comes in handy fo a few helps.

One other hint for you. Remember to check your framing on vertical videos. It’s not the same as using your desktop and you may find you need to make some adjustments for a better viewing angle or to fill the frame more equally. 

Happy Valentine's Day 💜 and as always, Stay Beautiful! xo

~ Ms. Ileane

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