Happy Tuesday to you, ,

Sometimes we don’t pay enough attention to how much our email marketing platform is a precious marketing component for our business and brand. (Did I mention lately how much I appreciate chatting with you each week?) 

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Unlike social media and other digital platforms, your email list gives you complete control and access to the people who want to hear from you!

And from a creator’s perspective, (at least for me) it’s something I look forward to doing for my peeps each week— that’s YOU, beautiful…

Because here’s the thing. You want to hear from me because you gave me your name and email. And I want to hear from you, asking for your input, questions, or struggles in the creator space each week. So that’s the first thing I love about email marketing, no gatekeepers between us. 

There’s no other platform making money off of my content and I can say anything I want because it’s from me to you and you know I give it to you how I see it! No one can shut me down!! 

But for each note, I’m truly trying to help you by sharing my experience and experiments in digital.

Since I do email marketing for both my day job and for you here each week, I thought I’d make a video to give you some tips to help you with consistency and value creation for your audience/email subscribers. 

Check out the video below for all the deets… or keep reading for my outline of email marketing tips. 

AWeber for Me

I love AWeber for email marketing for many reasons I’ve shared before, but, no matter what ESP (email service provider) you prefer (there are lots of them), the important thing is how much this direct communication helps build your community. 

It also allows you to get to know the people in your community more intimately, so you can serve them better. This alone is invaluable. 

But here’s a checklist to give you some of the most effective ways to be consistent, be good, and grow your community through email.

1- Use a template so you are absolutely recognizable when you land in the inbox each week for your people. One way to do this is to create a header. 

2- Think about the tone and styling of your emails for consistency and brand recognition.

3- Determine the main purpose for your email communications and consider the design and type of experience you want to create to suit the identified business purpose. Reminders, meeting announcements, new activity/latest news, or business updates are a few possibilities. 

4- Decide on offers, promotions, or other marketing/sales components to include as appropriate. But it’s smart to limit sales-oriented activities or sales-dedicated emails as a regular diet. However, relevant offers, ideas, and promotional materials are welcome and can seamlessly make sense. 

Most people understand that affiliate links are NOT a user cost and want to support their favorite businesses, brands, artists, and creators. Just overdeliver value in your communications and use relevant CTA’s that ultimately are helpful to your community. 

Your Email Schedule

5- Maintain a regular send schedule as much as possible to stay in touch via your newsletter emails and keep the lines for two-way conversations open along the way. You don’t have to start as often as weekly but try to stay as scheduled as possible at the least. Don’t be afraid to send special notice emails, even if unexpected, as a pattern disrupts, or if you have something timely, or vitally important to share. 

Your email schedule matters and your community wants to hear from you, so your goal is to keep consistency going as much as possible. 

Your main objective is to entice people to want to open emails from you happily and faithfully, knowing you’ll be delivering the goods they want to know about! 

How often do you send emails to your community? What tips can you add to these for the best email marketing practices? 

Til next time, thanks and stay beautiful,

Ms. Ileane

P.S. My colleague and friend, Sue-Ann Bubacz, created the video below to promote my newsletter, Digital Media Weekly to her community. Take a look and enjoy:) 

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