I know you never thought you would hear me say this, ,

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I can hardly believe I’m saying it myself. But, I want you to hear me out as I try to offer some serious advice on the type of content you create. I’m talking about teaching how-to’s for software apps and social platforms and I know I’ve done a million of these, but let’s unpack this thinking.

If you like, just listen to my podcast on today’s topic.  I did this LIVE on TikTok, originally, but here’s an audio version for you…

Here are my main concerns and what works in today’s digital environment and for the content I (and you) create. I don’t want you to get burned out, beautiful. 

First, let me say that I realize we are all learning and sharing and doing our best with the video and other digital content we create. But here are some notes on things I’ve noticed lately. 

1- Make sure you know what you’re talking about before you attempt to teach it. What I mean is you really need to have a high level of expertise before trying to, say, sell a course on a topic. For instance, I want to teach livestreaming on TikTok because I’ve been livestreaming forever. But, the problem is, I have very little TikTok experience so I need to use and understand the platform much more fully before I dare try to teach others. Otherwise, it hurts credibility, right?

2- To screenshare or not is the question! This is important for sharing how-to content or showcasing the software you are talking about. For example, if you want to use screen sharing while you’re LIVE, it requires some particular software, equipment, or pre-planning.

3- Software tutorials often share too many “boring parts.” The itty bitty parts may be something nobody wants to watch, or maybe they need to. Know your audience and try not to bore them to death by starting with so basic of the basics, they already know this and you are wasting your viewers’ time.

4- How do you know where people are stuck? This is immensely important in selecting what content to create and what to focus on. (Refer to #3, you usually don’t have to start at square one!) 

5- The speed of change on these social platforms and with apps and software, is so fast it makes your head spin. And, what this means for you is an unending hamster wheel to chase for the latest on these things continually, but most of your tutorials are obsolete within a short period. Often in 6 months or less. Not to mention how some platforms (Facebook is famous for this one) roll out versions and features incrementally and differently in different regions to make matters worse. 

Now remember, I only want to save you some energy, and effort, and help prevent burnout I don’t want you to experience. These subjects and tutorials, you see, can’t be evergreen so, please note that for yourself. I sure hope it helps. I think it may save you some time and stress.

And one final thing to think about. For me, I’m not doing too many (or any) videos on Facebook and how to use it in any way any longer. It’s impossible (listen to the podcast for all the reasons why) to stay on top of things with Facebook so I’m not putting time and effort there now. 

This my dear is an example of how not only Facebook, but any platform, may change or go away, hurting your views or making your videos useless. Create evergreen content that fits the platform or platforms that make the most sense to you and your audience. Mix video types and simply connect with people, genuinely. And I promise you will make a better impact. 

I know you have a beautiful message inside of YOU and I want to encourage you to get it out to the world. 

Your de-stressor for today,

Ms. Ileane

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