You see, a few months ago all the video Gurus were so excited because YouTube decided to allow us to include a link in our videos that points directly back to our website. But I have to admit, I was very skeptical that people would actually click the annotation link and visit my blog, besides I want people to watch the video all the way to the end. 

Only a handful of people clicked the link and there wasn't much engagement from those that did. Take a look at this video to see how I conducted the test - and how I tracked the results in Google Analytics.

Now the beauty of this test is that even if you don't have a YouTube channel you can track conversions from any traffic source using Goals in Google Analytics. 

In the video, I'll teach you how to set up a "Goal" in Google Analytics that keeps track of subscribers who sign up and land on the "Thank-You" page on your blog. But the truth is, you can set up Goals to track any page on your domain. 

Here's the link that takes you right to the part about Setting up Goals in Google Analytics! 

Set up some Goals and see what's REALLY working on your blog. Keep me posted with what you find out. I would love to know if people are clicking on the annotations on your YouTube videos. Or maybe Facebook is sending you all the conversions. Take a look and see!